A good SEO (Search Engine Optimization) strategy makes it easier for people to find your website when they search for certain keywords in Google or Bing. To have a well-positioned website you need to address a lot of technical aspects such as a correct implementation of H1 Tags, H2 Tags, keywords, URL structure, Alt tags, and many other elements. Having a mobile and tablet friendly website is also very important.

Additionally, good SEO is also very much about quality content. Your website needs interesting and original content that can be shared on Social Media and generates user engagement.

Inbound marketing strategies are very relevant also. Inbound marketing means getting other websites such as blogs, e-magazines and social media channels to talk about you and link to your site. When all of these elements are combined effectively your site can appear on the first page of Google’s search results, making it so your potential clients can find you and are channelled to your business with ease.

Our Methodology

If you already have a website and want a SEO Audit we can do that for you. An SEO Audit is a detailed report in which we analyse the current state of a client’s website in terms of Search Engine Optimization, such as which aspects are acceptable and which need to be improved. Our report goes over all the elements that require improvements, outlines what actions should be taken, and details the cost and timing for each one. With the detail report and our quote clients can decide which items they wish to implement immediately and which they wish to postpone. For example, inbound marketing campaigns are very effective from an SEO perspective but they are usually slower and more expensive than other measures because they involve creating long lists of leads, sending press releases, and extensive follow up. You can find out more about this subject in our Digital PR section. If you don't have a website yet and would like us to create it for you with good SEO parameters we surely can do that for you too. The key to building a website with good Search Engine Optimitzation is to first create a list of keywords (short tailed keywords and long tailed keywords) and then include them in the texts appearing on your site as well as the images, titles and meta descriptions. The latest trends in SEO point at the fact that Google is starting to give a lot of importance to voice search. That means that, aside from including content that is rich in keywords, the copy of your site has to be well written, to the point that it can be read out loud and be perfecty understood. Sentence structure and good copywriting in general is key here. We are professional copywriters, so we can help you in this area as well.

Get in touch, tell us about your project, and ask us for a quote!