A good SEO (Search Engine Optimization) strategy makes it easier for people to find your website when they search for certain keywords in Google or Bing. To have a well-positioned website you need to address a lot of technical aspects such as a correct implementation of H1 Tags, H2 Tags, keywords, URL structure, Alt tags, and many other elements. Having a mobile and tablet friendly website is also very important.
Additionally, good SEO is also very much about quality content. Your website needs interesting and original content that can be shared on Social Media and generates user engagement.
Inbound marketing strategies are very relevant also. Inbound marketing means getting other websites such as blogs, e-magazines and social media channels to talk about you and link to your site. When all of these elements are combined effectively your site can appear on the first page of Google’s search results, making it so your potential clients can find you and are channelled to your business with ease.